SEO SPECIALIST

Deskripsi Pekerjaan

Plan and execute scheduled tests to help the organization better understand potential issues, errors, and necessary maintenance
Develop and execute successful SEO strategies
Direct off-page optimization projects (e.g. link-building)
Conduct keyword research to guide content teams
Work with social media and creative teams to optimize campaigns
Manage all SEO/SEM related activities, including content recommendations, search and planning, and search analytics/reporting
Keep abreast of SEO and integrated marketing trends
Collect data and report on traffic, rankings and other SEO aspects
Optimize website content and landing page keyword density
Review technical SEO issues and recommend fixes

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Persyaratan

Strong organizational and leadership skills
Knowledge of HTML/CSS
Excellent communication skills
Experience with SEO reporting
Analytical mindset with numerical aptitude
Practical experience with Boolean search strings
Knowledge of standard and current SEO practices
Familiarity with web analytics tools (e.g. Google Analytics, WebTrends, SEMRush)
Proven experience as SEO Analyst, SEM Analyst or similar role
BSc/BA in Marketing, Business or related field
Experience with A/B testing and other testing metrics



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