CRM Campaign Communication Specialist

Lowongan Kerja CRM Campaign Communication Specialist PT Home Credit Indonesia
Communication strategy creation for CRM campaigns by using all available communication channels and customer insight
Collaborate with Marketing to design and develop communication materials for all non-verbal channels related to CRM campaigns
Develop and implement communication plans for new products and offers according to communication guidelines and brand principles
Supervise and improve the effectiveness of direct marketing campaigns and the quality of the content (ensure CTA is working, key benefits are relevant, no outdated information in the nonverbal materials)
Develop and implement regular research & test on new content to identify gaps and improve content strategy (FGD and other types of research)
Review and analyze the efficiency of campaigns and propose recommendations for improvement